Lamborghini Urus SE Unleashes the Beast: Tuning Begins in Fantasy Land

The 2025 Lamborghini Urus SE plug-in hybrid made a stunning debut at the 18th Beijing International Automotive Exhibition, stealing the spotlight with its electrifying performance and eye-catching design. With its bold orange hue and powerful plug-in hybrid powertrain, the Urus SE promises to reign supreme in the ultra-luxury super-SUV category.

Equipped with a new plug-in hybrid powertrain, the Urus SE delivers a staggering 800 PS and 950 Nm of torque, translating to 789 horsepower and 701 pound-feet of twist. Priced at $258k MSRP in the United States, the Urus SE offers unrivaled power and performance in its segment, outshining competitors like the Ferrari Purosangue and the Porsche Cayenne Turbo E-Hybrid.

However, with great power comes great customization potential, and Lamborghini is well aware of this fact. The Urus SE comes equipped with the Ad Personam internal customization program, offering customers a wide range of interior themes, paint options, and wheel designs to choose from. But for those seeking something truly unique, the world of digital car content creators has already begun to envision extreme tuning ideas for the Urus SE.

One such visionary is ildar_project, a virtual artist known for his CGI-tuned vehicles. In his latest creation, the Urus SE takes on a menacing appearance with a striking green exterior, complemented by a partially-black carbon fiber hood and massive aftermarket wheels. An all-black aerodynamic kit further enhances the SUV’s aggressive stance, with additional extensions for the already-wide fender flares.

While this digital rendering offers only a glimpse of the possibilities, it signals the beginning of an arms race in the aftermarket world for the Lamborghini Urus SE. With its undeniable allure and limitless customization potential, the Urus SE is poised to capture the imagination of enthusiasts and tuners alike, cementing its status as the new king of the ultra-luxury super-SUV hill.